NHS DPP | Marketing Website

Context

Thrive Tribe were awarded a public health contract for the NHS Diabetes Prevention Programme Cornwall. I was tasked with designing the marketing website, ensuring this aligned with NDPP branding and accessibility standards (WCAG 2.1 AA)

Worked alongside the Product Owner, Marketing Manager and WordPress Developer to decide a content strategy, create an SEO friendly website that could be created on WordPress within the tight deadline (1 month)

Tools: Adobe XD

The Final Designs

Due to the tight deadline I was unable to perform user research for this project and instead went straight into the high-fidelity designs, focusing on simple content written in plain English with lots of images which could be easily understood by Cornwall's elderly residence. NDPP branding was used throughout, and NHS accessibility guidelines were adhered to. The website was successfully launched, driving traffic and programme sign ups with such success Thrive Tribe were later awarded several more NDPP contracts across other counties.

NHS DPP | Marketing Website

Context

My Role

The Final Designs