MAN v FAT | Onboarding – Katie Ambrose

Context

In conjunction with the launch of the MAN v FAT Members porta 'The Dugout' an onboarding journey needed to be created to capture user data and enable account creation. We took this as an opportunity to solve issues with MAN v FAT's current onboarding journey, including club selection and unclear pricing.

Led the product design and user research effort throughout the project, following an end-to-end design thinking process.
Co-led refinement meetings with Product Owner to map technical feasibility, saw the product through delivery.

Tools: Adobe XD . Miro . Photoshop . Dovetail . MS Teams . Azure Devops . Useberry

Benchmarking exercise

To gain an understanding of the gaps in MAN v FAT’s current onboarding journey myself and the product team conducted a benchmarking exercise. We looked at organisations whose features and data obtained aligned with what we were looking to implement. This research focused on data capture, account creation, payments and locations in a map view

Wireframes

Following this exercise myself and the Product Owner collated a list of requirements, and I designed wireframes off the back of this. The main focus being club selection, clear data capture following a progressive disclosure method and improving the pricing and payment strategy. I achieved this through clearer layout design and copy improvements.

1-2-1 User Research

The onboarding journey was presented to five MAN v FAT players in 1-2-1 user research sessions. I went through the end to end flow with the users primarily focusing on club selection, account creation and pricing. Overall the users found the flow intuitive however wanted to see different data displayed when selecting a football club (kick off time and parking).

The research for this project was recorded and analysed using the software Dovetail, however for the purpose of this portfolio here is a summary with some key quotes

Final Designs

Following the user research data displayed on the club pages was tweaked to reflect users wants and tool tips were added to better explain how funding works. I met with Thrive Tribes Behaviour Change Consultant, we discussed motivating users and getting them excited for their weight loss journey through intermittent motivational messaging throughout the journey . Due to time constraints faced by the business the onboarding journey was delivered as an MVP, stripping back to a leaner journey focusing on minimal data capture and stripping back the club selection.

MAN v FAT | Onboarding

Context

My Role

Benchmarking exercise

Wireframes

1-2-1 User Research

Final Designs